Seth Godin is a bit weird. He is authentic, says/writes what he thinks, and is a bit outside the box… or as he talks about in “We are all Weird” outside of the bell curve. This book is available, I think, only on Amazon because of some agreement with Godin and the Domino Project. It is like reading a long blog and I finished it in an afternoon.
Basically, he talks about how we are all unique and now that we are “rich” we can have choices. The end of the last century we were in the world of mass marketing. Now, because of the internet, marketeers need to be aware that we aren’t a “mass” anymore and that because we are “rich” we want choice.
He talks about the bell curve and how it is flattening… which is basically what I learned in the “Long Tail” by Chris Anderson. I find that so many of us are struggling to be like others in our industry. We are hesitant to really show our true feathers and be ourselves. I know that I am a bit outside the box and I still struggle with how I can be myself and still “conform” enough. I am thankful for the mass marketing and the ability to buy products made in factories for the masses, but I also feel fortunate that I can have just about anything I want MY way. I want to make sure that in the next year, I do the same for my clients. The cover has two sides.. and … really .. it is a weird cover.
